Social Media Opportunities

Social Media Opportunities

Just about anyone in today’s marketing/advertising/pr community can tell you - social media is here to stay, and may very well be the most powerful channel media in today’s marketplace

Creating an accurate list of social media/branding opportunities is impossible, as the exponential growth of services like Twitter, Facebook and LinkedIn (to name just a few) continue to provide new layers of connectivity and interest. However, there are a few major opportunities that each of these channels share, each of which is well worth the investment of time and brand equity development.

Engage Truly Loyal Brand Users

No matter what the topic (product or service), there’s an audience discussing it in detail somewhere…. and if there isn’t, the opportunity to create one is immediate and at virtually no cost. It’s never been easier to reach interested and loyal prospects and users than it is today.

These opportunities are very different than in the past. Advertising basically employs Disruptive Practices to communicate with its audience - reaching greater extremes with each layer of communication to rise above the clutter of messages bombarding the market every day. Social media provides the opportunity to engage these audiences on a one-to-one basis, without the need to interrupt or disrupt their stream of consciousness.

Building Loyal Relationships

By allowing your audience to build a relationship with your brand on their own schedule, you’ve begun the communication process without having to force your viewpoint, or worse yet, interrupt the audience to literally “cram your perspective down their throat”. Which is more effective, cold-calling sales, or responding to a request for a sales contact?

Through your perspective and a “insider expert”, new traffic to websites and blogs can be generated without relying fully on traditional and digital channels of advertising and marketing. Establishing these channels of information allows the audience to build their own sense of loyalty, at their own pace of acceptance. While that may not reflect in direct sales, it does establish the baseline of loyalty that builds the long-term brand affiliation that will, in fact, impact sales in the long run

By Salman Mansoor
Research & Development Department
Neon Solutions.net