Effective Keyword Choice Strategy and Useful Tools

Effective Keyword Choice Strategy and Useful Tools

There are several ways to describe the enigma that is keyword marketing. The use of carefully selected words to optimize a site’s content for search engines presents one explanation. Keywords will be relevant words and parts of phrases that relate to the site content. This article will give you plenty of tips for choosing those all-important keywords.

So what kinds of keywords should you use? Well, to coin a few simple examples, if you have a site that focuses on mobile phones, some keywords might be "mobile, mobile phone, phone tariffs, cellular," etc. If it is a movie information site, keywords could be "movie, movies, film, films, horror, sci-fi, action, cinema"......and so forth.

One correctly targeted keyword will produce a better overall search engine ranking than keywords just generally placed. That does mean that both targeted and general keyword types will help the site maintain a high ranking. With the mobile phone and movie site examples above, the search engines will know the site theme while "crawling" the site pages. This is where the keyword power needs to be utilized. If the user wants to find mobile phone sites that host budget phones, he or she may type the keywords mentioned above.

The presence of that keyword placed strategically across the site is a factor in determining whether or not the site is ranked high in a search on sites like Yahoo. Many users will type broader search criteria into the search engines if they are uncertain of exactly what they seek. They may be wondering what the best mobile deals are at present, but do not know which model, service provider, etc. they should favor. So the keywords above in the first paragraph would fall into this generalized category and can produce very general but also occasionally foggy results. This positioning and choice of keywords is crucial for a site towards SEO optimization.

So, what are the most useful keywords for a site?

Establish what keywords are most used in the context of the site content and theme. The SEO campaign begins at this point and does not need to be an arduous process. There is no set number of keywords that can be put forward here for driving traffic. If keyword density is to be utilized, a ball park figure can be derived by dividing the number of instances of the keyword by the total number of words in the content. Then multiply by a hundred to see the keyword density percentage. Safe figures fall between 10 - 15% and up to 25% but this is just a guideline and not a rigid rule. The point is that your keywords depend on your target audience's needs, and what keywords they will use to locate sites that will provide the information sought through a search on Yahoo or Google.